This by adjusting internal links and updating
Most webshops have a wealth of data that they do not use enough. Watch for things like: Higher number of sessions on specific categories (Google Analytics) A higher use of a certain search term (internal) Higher number of impressions on a specific keyword (Google Search Console) Try to compare short periods of time, such as last days with the days before. That way you can react much more quickly and you will not be influenced by products that were super popular days ago, but are not anymore.Search Console Query data SEO corona Search Console Query data (comparison days to previous period) in Google Data Studio Internal search data in Data Studio: increase on the Cerave brand. A brand that we normally didn't really focus on. So now. :-) Internal search photo editor data in Data Studio: Increase in the Cerave brand. A brand that we normally didn't really focus on. So now.Google Trends should become your best friend from now on. Use it to spot new trends (think the word "virtual beer tasting" or "organize beer tasting.
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To see if interest in certain products is growing. You cannot see such things with a keyword tool such as KW finder, because they only show data from the previous month, which are usually averages. Dates Try to structure your webshop based on trends. You can do content that is now relevant again. Do you sell bread makers Then it is now time to also focus on bread slicers. According to Google Trends it is a trending keyword in Belgium in the last days: GoogleTrends Google Search Console.
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