Store popularity (visibility)
It is not uncommon for there to be dozens or even hundreds of hair salons and salons in one city, and competition is fierce. According to data from the Ministry of Health, Labor and Welfare, there are more than 260,000 beauty salons nationwide (announced in January 2023; data for 2021), and the number is increasing every year. Source: Ministry of Health, Labor and Welfare “Annual trends in the number of major public health facilities” Source: Ministry of Health, Labor and Welfare “ Annual trends in the number of major public health facilities ” In order to acquire new customers, we must not only improve the quality of our services, but also how can we make more people aware of our existence and have them visit our stores? `` Attracting customers'' is a very important element .The key to salon management, including beauty salons, is how to att Consumer Mobile number Database ract new customers to your store and even get them to become repeat customers. There are various ways to attract customers at a beauty salon, but one that has been attracting attention recently is " MEO " , which includes optimization measures for Google Business Profile . MEO is more than just registering store information in your Google Business Profile. Various ideas and operations are required, such as appropriate information dissemination and word-of-mouth management.
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In order to successfully operate MEO, it is important to understand its mechanism and develop an appropriate strategy . Here, we will explain in an easy-to-understand manner that even beginners can understand, from the basics to the application of MEO measures to successfully attract customers to hair salons and beauty salons. This article is aimed at salon owners who want to use MEO to improve customer attraction for beauty salons, barbershops, and beauty salons (general businesses that provide hair salons, nail salons, etc.), as well as customer attraction consultants who support beauty businesses.
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