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Therefore, the biggest challenge for companies that offer software as services is to show that hosting technology in the virtual Internet network has, yes, its security, which is evolving every day. What are the main SaaS sales models? A SaaS company can use different sales models to attract customers. Below, we will present the main models used, and you will notice that you have already used one of them as a client. Discover them! Freemium Freemium is one of the most established business models among software as a service companies.The term refers to the combination of the words “free” and “premium,” which reveal Phone Number List how the model works: the service is offered for free , but anyone who wants to get more features must pay a monthly fee or fixed rate for its use. The intention is to attract users with the free offer, so that they know the service in practice and want to upgrade to take advantage of more advanced features . In that model, the sale is usually effective, because the client has already tried the tool and overcome possible objections . Therefore, freemium is also a marketing tool to boost the company's customer base.
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Free Trial Free Trial is another customer acquisition model based on a free trial to attract user interest. But while freemium offers functionality limitations in the free version, free trial is limited by time. Companies usually offer a trial period of the tool for 7 or 30 days , for example. Customers generally have access to all features, but if they want to continue using the service after that period, they must pay . In the same way as in the freemium model, the customer also has a tasting of the service to support the purchase decision . Self Service In the self-service model, the client can acquire the service on their own, easily and quickly.
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