Advertisers Should Leverage
Another very important function of the BB customer loyalty phase concerns the possibility of transforming them into promoters of your business, real testimonials of the excellent collaboration with you. They will be able to tell other friends or partners about you, share your posts on social media , write positive testimonials and agree to write dedicated case studies which we will talk about in detail later). Here's how loyalty actually supports your entire marketing plan, creating a cycle in which loyal customers play a significant role.Content marketing for customers Effective customer loyalty strategies include personalized email wedding photo editing service campaigns , customer-only promotions, surveys, product updates and videos. The most advanced marketing platforms also allow the use of smart functions to create personalized content, offers and calls to action , segment email contacts in order to bring activities as close as possible to the precise target most inclined to purchase or interested in it. specific material. Within these techniques, all valid, do not underestimate the blog: it can become.
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The main tool for offering customers content that transforms them into company testimonials. Rather obviously, these will be different blog articles than those published to attract traffic and convert leads, here is a series of contents that could be useful in the loyalty phase: “How to” articles: advice on how to best use the functions of the products/services you have just purchased, which highlight the hidden benefits that will allow the customer to save time and money. Explain all the innovation of the purchase that goes far beyond the simple solution of the initial problem.
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