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And harmony matter, too. Always be authentic Even when they’re well aware that they’re watching an ad, people don’t like feeling like they’re being sold something or finessed into reaching for their wallet. Instead, they make connections with brands and companies that seem authentic. They want to feel like more than just another potential sale and need to know you’re genuine before they’ll give you their business or trust you with their quality of life. So always be authentic in your marketing, especially when you’re looking to tap into people’s emotions.
Your audience can spot a fake a mile away, so a bit of authenticity goes a long way. Know your company’s core values, understand where they intersect with your customer’s, and be sincere in your branding efforts. Reward responsiveness with engagement Engaging ICTP Conference 2017 your customers is more or less a no-brainer when you run an old-school brick-and-mortar business. When they come into your shop, it’s instinctive to greet them and make sure they feel welcome. But all that can be easy to forget once you and your clientele are on opposite sides of a computer screen.
One of the most potent ways to boost the effectiveness of an emotional marketing campaign is to return your audience’s enthusiasm in full. Build loyalty by commenting on, liking, and resharing photos your customers post of them using and loving your products. Respond to comments on your content, and answer any questions people have. It’s a great way to build and nurture a community with your brand at the center.
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