WHAT'S NEW IN THE NEW EDITION

Prisila

Now fully included in sales strategies. But what are the main social trends for ? Here are the most interesting trends for your content marketing strategy. THE DOMAIN OF Ephemeral CONTENTS Let's face it if until some time ago we passed the time by leafing through the pages of a newspaper or reading a book, today one of the favorite pastimes of young and old is viewing the Stories on the Instagram profiles of friends, acquaintances and celebrities . One of the certainties for social networks in is the persistent success of so called ephemeral contents , i.e. those that vanish after a few hours, such as IG and Snapchat stories . Why use them in your social strategy  Because they are short.

Engaging and able to connect to an audience with increasingly lower attention photo editing servies spans, sooner and better than other types of content. THE SUCCESS OF NICHE SOCIAL MEDIA If Facebook was once the king of all social networks, today history has changed. Alongside the very consolidated Instagram, Pinterest and Youtube, one of the social trends shows us the gradual rise of platforms that can be defined as niche, because they are a little less known, but much more specialized. new social networks .jpg Any examples? Linkedin , which remains the most used by professionals and those looking for work, or Twich , designed for video game and entertainment enthusiasts.



Not to mention TickTok is in a real boom phase, which has become popular among very young people already in and which promises to be one of the most used social networks in also by companies and brands. TREND TO CUSTOMIZATION AND ONE TO ONE ENGAGEMENT For some years now, marketers have been pursuing the idea of ​​increasing personalization of the messages and contents to be conveyed to their target. This is even more true when it comes to social media, which has become the best channel for reaching customers, existing or potential, with the right message and at the right time. For the advice is to focus on increasingly targeted and personalized adverts.