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It is important that the link profile is natural and diverse. This means that the links you obtain should come from various sources and be differentiated in terms of anchor and type of link e.g. graphic, with description, etc. . If the link profile is too  mainly of links from one source, this may be interpreted by Google as suspicious activity. Ultimately, this may lead to a drop in position in search results or even to the site being blocked. It is also worth monitoring the domain's link profile and regularly removing harmful ones, i.e.

Those that come from low quality sources or were acquired through unethical practices so photo editing servies called spam links , because they may have a negative impact on .page positioning How does Google treat links? Search engines, including Google, believe that websites that have external links from high quality and trusted sources other websites that Gogole rates as good are more valuable and relevant to users. Therefore, such websites can be better positioned in search results.



Google uses algorithms that analyze external links and their quality to assess the value of a website. Google then takes into account, among others: the number of external links, the quality of the source from which they come and the thematic consistency of the target page and the page from which the link comes. However, it is worth remembering that not all external links are equally valuable for website positioning.