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How can a global company as iconic as mars address sustainability in its marketing strategy? The answer lies in its latest initiative: "healthy planet productions," a campaign that redefines the way brands communicate by repurposing iconic ads to convey messages of hope and progress around climate change , according to sustainable brands ( sb) this innovative approach not only seeks to raise consumer awareness, but also reduce the environmental impact of advertising. But how does mars achieve this balance between marketing effectiveness and environmental sustainability? Mars sustainable marketing mars' sustainability digital and outdoor media campaign is one of a kind, focused on the "repurposing" of fan-favorite ads.
The campaign, named “healthy planet Costa Rica Phone Number List productions,” seeks to highlight the importance of addressing climate change while reducing the environmental impact of advertising. The strategy involves screening repurposed ads in the us, uk and mexico, spanning meta and youtube platforms, as well as out-of-home activations in select markets. Andrew clarke, global president of mars wrigley, emphasizes the emotional connection that consumers seek with brands on critical issues. Clarke says consumers share the urgency to address climate change, but it's often unclear how companies are making real change. This is where mars decides to use its iconic brands in advertisements known and loved by consumers to convey a message of hope and optimism regarding climate change.
Mars commits to sustainability mars' action is not limited to the advertising sphere; the company is taking concrete steps to reduce carbon emissions, from working with farmers to protect forests to sourcing renewable electricity. This campaign comes shortly after the publication of the mars net-zero roadmap, a roadmap that establishes the company's commitment to achieving net zero emissions by 2050. Key objectives include a 50% reduction in carbon emissions by 2030 across the entire mars value chain. The initiative is supported by the science based target initiative (sbti), demonstrating mars' commitment to science-backed environmental goals. The advertising industry is being urged to address the significant carbon impact of the creative process, from production to screening of ads.
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發表於 17:21:06