Connect advertising and climate action

maymunakhatun12

Advertising is not considered a priority in climate action generally. Advertising-related greenhouse gas (GHG) emissions represent less than 2% of global emissions, so there appear to be more urgent problems to solve, such as closing production and consumption cycles to reduce waste and maximize efficiency. reuse, recycling and resource recovery. However, the advertising industry possesses a special power that the climate community does not: the ability to inspire behavioral change, influence demand, and be part of the solution to addressing the climate crisis , according to Green Biz . Social Responsibility in advertising With the shift towards digital advertising, many industry professionals have overlooked the significant environmental impact it has, as it requires a large amount of energy to operate.

From maintaining servers and data  USA Phone Number List  centers to transmitting information and displaying ads on electronic devices. Fortunately, in recent years, the relationship between advertising and climate action has gained greater relevance and priority. In response, organizations such as Ad Net Zero have formed , which aims to address the greenhouse gas emissions generated by the advertising industry. Its main goal is to achieve carbon neutrality in digital advertising by 2030. This initiative brings together advertisers, advertising agencies, media outlets, digital platforms and other industry stakeholders to promote sustainable practices and raise awareness about the importance of addressing climate impacts in advertising.



Connect advertising with best climate practices Ad Net Zero focuses on addressing greenhouse gas emissions at the organizational and advertising campaign level, following life cycle accounting principles. Working groups have been established to develop standards and guidelines to effectively measure and manage these emissions. Other major industry organizations, such as the World Federation of Advertisers, the IAB Technology Laboratory, the Association of National Advertisers, Prebid and the American Association of Advertising Agencies, support the initiative and are working to create a complementary guide. A leading example of progress in this area is OpenX, the first company in the advertising industry to achieve carbon neutrality and meet the Science-Based Technology Initiative (SBTi) Net-Zero standard.