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The good report is the ranking of the most socially responsible advertising campaigns. It is a project of advertising community together (act), an international non-profit association affiliated with the un department of global communication. And, for two decades it has shared and promoted corporate social responsibility and sustainability in advertising, also recognizing the creativity of companies and agencies. In collaboration with warc , act analyzed the content and reach of 1,259 advertising campaigns produced by 796 agencies. Of which they chose the top 40 of the campaigns with the greatest impact: 21 non-profit. 15 trademarks. 4 from the public sector. If you want to know more about it, below, we present the best social responsibility campaigns. You will be surprised by its reach! Social responsibility campaigns in the world 1. Boards of change among all social responsibility campaigns, the city of chicago's boards of change had the greatest impact in 2021.
Remembering the death of george Poland Phone Number List floyd, caused by police abuse of power in minneapolis, minnesota, the government of chicago wanted to give a voice to the city's african-american people through voting booths, achieving an increase in political participation. 2. The hiring chain the hiring chain campaign of the non-profit organization coordown, dedicated to protecting the rights of people with down syndrome, achieved second place in this ranking . This is thanks to the fact that its advertising campaign promotes the creation of job opportunities for people with this condition. 3. Water light e-dina energy, a colombian renewable energy startup , with the launch of water light , entered the top 40 of social responsibility campaigns of 2021. Since the product it promotes is a lamp that works with salt water, carrying light to remote and isolated communities, such as the wayú in colombia.
True name mastercard, with its true name campaign, is also part of this list, because it provides a solution to improve the daily life experiences of transgender people. This is because on their cards they will be able to use the name with which they identify themselves and which matches their identity. 5. Donation dollar the royal australian mint, in charge of producing that country's coins, created one of the most important social responsibility campaigns today. Considering that most social causes receive donations in currency and that most people are switching to digital payment methods, the australian government minted the first currency intended for donations. In the 30 years of circulation they will have, it is estimated that they will reach 9 billion australian dollars awarded to charitable causes. 6. Times out & proud the times of india newspaper launched a campaign that allowed it to obtain a position in this ranking .
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