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To do this, companies need a marketing intelligence system , which has tools and strategies for data collection, processing and analysis . Likewise, it is also necessary to have a team trained in data intelligence, which can extract information and knowledge, since they need to be processed and interpreted to be useful. Although intelligence corresponds to a marketing area, with dedicated professionals and specific tools, the success of its implementation depends on the adherence of the entire team. What are the areas of Marketing Intelligence? So that you understand how Marketing Intelligence works.
below we are going to present the main areas that can be part of this Bahrain WhatsApp Number system. Importantly, these areas can and should work together to generate more intelligence for marketing, rather than operating in silos. Furthermore, they are not limited to these areas that we are going to present. You can apply intelligence to a variety of marketing strategies. Find out what they are: Competitive intelligence Competitive intelligence is the set of data collection and analysis processes focused on competitors, in order to differentiate and highlight the business in the market. To do this, the organization must look at its internal processes, to understand its situation.
The external forces, which act in the macroenvironment and in the microenvironment (in your business), to identify market movements and prepare for them. The main methods used in the competitive intelligence system are SWOT analysis and Porter's 5 forces , which allow a complete sector analysis to be carried out. marketing intelligence Product intelligence Product intelligence focuses on product marketing . The intention is to understand how consumers are using the product, what needs must be satisfied, how to improve market penetration, how to differentiate from the competition, among other strategies.
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