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This data is collected through the user's consent so you can continue using it to provide a better experience . Additionally, some platforms are adopting the use of first-party cookies to optimize their functions. Facebook, for example, allows advertisers to use their first-party cookies so they can accurately analyze web traffic . Third-party cookies used by the platform are automatically deleted after 24 hours, however, if the user prefers to use their own cookie with the Facebook pixel, they can do so. It may be that first-party cookies are not enough to give you a broader view of the user in all the environments you require.
Therefore, you can use other solutions together that you will see below. 2. Use Phone Number List contextual data tools Contextual data tools allow you to better understand the context of each customer interaction with your brand . You can collect various types of data, transactions, locations, psychographic data , among others. With the help of these tools you can provide a better experience for the visitor to your web domain , by offering, for example, ads relevant to the topic they are consuming. For example, if a visitor to your domain is reading an article about caring for their dog, you can present them with an ad for food or products for this type of pet.
3. Do semantic analysis Semantic analysis, also known as Semantic Contextual Targeting, focuses on what millions of users on the Internet are reading. Through this process, in the long term, you will be able to impact the websites where you think users are located. To do this, you must collect keywords from s , organize them into topic clusters, classify them into categories, and then create identifiable and precise segments. Nowadays, there are tools that use artificial intelligence and can be useful to help you in this task, such as SEMRush.
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