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There are two main approaches you can take to writing blog post headlines. You can either decide on your final headline before you write the rest of your post and use your headline to structure your outline, or you can write your blog post with a working title and see what fits when you’re done.Personally, I don’t adhere to a rigid strategy one way or the other. Sometimes I’ll come up with a strong headline from the outset and stick with it, whereas other posts will take a lot more work.
Although sites such as writing with their clickbait headlines, the India Mobile Database process behind the site’s headlines has merit, as it forces you to really think about your post and how to grab your audience’s attention.How to write a blog post Upworthy headline rulesYour approach to headlines should also vary depending on your audience. For example, let’s look at these super-specific headlines from around the web:How Our Side Project Generated.
DaysHow Lua’s CEO Built an Enterprise Messaging App That Boosts Open Rates From % to % Things We Did in to Grow by %The exact figures presented in these headlines are all framed within a context of providing actionable advice to other marketers and startups. “Case study” blog posts like this often perform well, due to their transparent nature which pulls the curtain back from successful growing businesses and the people who run them and the “how-to” angle which attracts people who want to accomplish the same thing by following real-world examples.
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