This missed opportunity leads

arafat4554@gmai

This audit led to some surprising findings. When those surveyed were asked, “How would you rate the SEO capabilities of your PCO unit on a scale of to , where a is not very capable and a is extremely capable?,” was the average capability rating. % of those surveyed rated their SEO capabilities as average or below. An even more surprising finding is that % of marketing departments see SEO as a core part of their marketing strategy, but % do not have an established SEO strategy.


This missed opportunity leads to fewer clicks from prospective Bolivia Phone Number List students and lower enrollment numbers for your higher education institution. So, how can you improve your higher ed website’s SEO? What are the first steps you should take to create an established SEO strategy for your higher-ed website? Search Engine Optimization You must utilize these strategies to keep search engines happy: keywords, content, and links. Think of these three things as your university website’s building blocks. Keywords – what are people searching for when looking for your offerings?





Content – how well does your website provide information that speaks to those keywords? Links – how well do other websites reinforce that you are an authority on those keywords? Let’s talk through how that might look when you actually do this foundation work: Every SEO for higher education strategy must start with determining a prospective student’s keywords (in other words, what terms do they search?). For example, say you do some digging in Google Search Console and see your website receives a lot of website traffic for the phrase “online master’s programs.” Recognizing your audience is searching “online master’s programs” is your first win.