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Product's positioning. Most of the project types at this stage are major changes, and even the positioning has changed many times. The metrics to focus on are engagement and retention. Products in the growth stage. The key goal of the product at this stage is to find seed users and continue to polish the product. At the same time, basic data capabilities should be introduced, such as tracking points. Most of the project types at this stage are major changes, but there are also optimization categories. Metrics to focus on are engagement, retention, and growth. Mature products. The key product goals at this stage
are to achieve large-scale, predictable growth and monetization. By analyzing the overall growth situation, we find the growth model and the rapid growth of the product. The project type at this time is mainly optimization. The key indicators Hong Kong Phone Number to focus on are retention rate and growth rate. Products in decline. The key goals of the product at this stage are retention and monetization. The focus is on finding new incremental markets and migrating. The key metric to focus on is retention. Explain the steps of growth in stages Analyze the overall growth situation Assessing growth feasibility What are the basic
conditions for growth? We’ve seen too many flash-in-the-pan products. Combined with the AARRR model, we can see that this part of the product has the following characteristics. First, it has novel functions that ignite the circle of friends and quickly acquire a large number of customers. Secondly, it is easy to get started, simple to operate, and activates a large number of users. Third, the self-propagation property is extremely strong. However, most of these products are retained or monetized. This is what we often say about the way Internet products die: born to attract new customers, die in retention; born in new
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