Title tags appear in browser tabs

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Title tags tell the browser how to display the page title in tabs. This helps users navigate to the correct pages when they have multiple tabs open.

Here's what these cards look like:

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Title tags appear on social media
Title tags determine how a link appears when shared on social media.

The title provides important context find person by phone number mexico to your social media post , so if your title tag is missing or inaccurate, other elements of your post may not make sense.

Check out the page title at the bottom of the image below:

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Learn more about title tags and other on-page SEO factors in our in-depth guide.

3 SEO best practices for writing title tags
In addition to being a ranking factor, the title determines the first impression that users will have of your page when it appears in search results.

Here are some best practices to follow when writing SEO-friendly title tags:

1. Write short titles
While Google won’t penalize you for a long title, they may shorten or rewrite it . And their version of the title won’t always make sense.

For this reason, we recommend keeping titles around 60 characters.

In the example below, the title tag has too many characters. Google displays it as "AUTODOC - auto parts store with over 4 million...", leaving users hanging:

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Here are some examples of shorter page titles that aren't cut off:



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Since you have limited space, it is important to decide whether or not to include your brand name . By leaving out the brand name, you may be able to write a more detailed title.

To keep titles short:

avoid writing the title in all caps - capital letters take up more space and could cause the title to be cut off (in fact, rather than characters, we are talking about pixels that your SEO title takes up);
remove your brand name unless necessary;
use symbols to save space (for example, "&" instead of "e").