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Together we: determined the positioning: who I am, what I can do, who can benefit from it; analyzed the situation in the consulting services market; described the target audience at the molecular level; compiled a list of media in which I should regularly appear as an expert; chose a social network on which I should blog; determined a list of events in which I should take part as a speaker; created a personal website: determined the tone of voice, developed content, and so on.
  
Konstantin Tsivin, mentor, years of experience managing companies seo expate bd from various business sectors Read also: How to create a client avatar from A to Z? Why is it needed? Guide from TrendFox Step . Determine your niche Now you can determine your place in the market. What is your target audience? Who will be attracted to your knowledge and lifestyle? How can you help these people? What will differentiate you from other players in this niche? The audience can be diverse.



For example, the owner of a PR agency can work with several segments of the target audience at once: potential clients and partners, future employees, media representatives, competitors. Clients can be divided by their type of activity, as here: Or you can do the opposite - unite different clients who have a common feature. For each segment you need to find your own language, your own value and your own communication channel. “Completely different people with different professions. But they all value their time.