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It's up to you to demonstrate these skills. 7. The packaging Like the rest of the sector, the packaging of pharmaceutical and Para pharmaceutical products is also a field of innovation and continuous improvement . Originally thought of as a channel through which to attract people's attention, today packaging takes on new importance. Innovations in this field, in fact, have led to the creation of packaging that is more easily usable and useful for end patients. There are packagings that allow you to control the daily dosage of the drug, others that allow you to monitor the progress of the therapy, and others that make the drug or par pharmaceutical easily transportable and usable.
In recent years this new function has been joined by another equally important one: information. More and more large companies are exploiting this surface to insert modern smart labeling technologies such as RFID tags, NFC or QR codes. Through a simple smartphone scan, end patients seo expater bangladesh ltd can stay updated on the properties of the drug, the side effects and the progress of the therapy, without having to look for the information leaflet. Do you want to learn more about the topic? Read our dedicated article: Informing through packaging in the pharmaceutical and Para pharmaceutical sectors: Wetag is born.
Align sales and marketing Aggressive sales strategies are becoming increasingly less effective whether they are carried out on medical personnel or on end patients. It is no coincidence that Pfizer has already reduced its sales force by 20% since 2006. However, the lack of alignment between sales and marketing has much deeper roots. Healthcare companies tend to think that: Let the name of the company determine the value of a product Let the product itself create value The only purchase and prescription criterion is linked to the performance obtained from the drug In reality this is not the case.
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