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Step 3: We then create a comprehensive keyword list that spans the entire buyer journey, including all relevant product or service keywords, and organizes it into core content verticals (content that expands and compounds organic search volume over time). Content verticals are usually various parts of the website, such as industry pages, blogs, case pages, product pages, etc.
Step 4: Now it’s time for the keyword map – the most important part of your SEO strategy. When creating this map, we clustered our keywords (putting related keywords into groups) so we knew exactly which pages to create, whether they were landing pages, dominican republic whatsapp data blog posts, service pages, or collections and products. Importantly, we are also tweaking the site’s most useful keywords to try and rank. Once we know this, we can write URLs, titles, metadata, etc.
To give you a better idea, here's an example of keyword mapping in a spreadsheet:
keyword map
creating your content calendar and breathing life into your website.
6. Create a strategic content calendar (and publish consistently)
If executed consistently and intentionally, a strategic content calendar will naturally attract customers and help you rank for keywords.
Here's how to create such a content plan:
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