The updated marketing mix is ​​a model

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Casper Bednarz minutes of reading The Marketing Mix P concept, or how to increase sales in e commerce? The Marketing Mix P concept, or how to increase sales in e commerce? Contents What is Marketing mix from scratch? Marketing P innovation on the market? Marketing P, application in e commerce. Increase in sales? Does Marketing Mix p work in e commerce? Business is a full fledged structure, the creation of which requires not only an idea, but also knowledge, in particular in the field of marketing. The company's promotion strategy should be based on the basics of the marketing mix.

Marketing methodology in e commerce is a natural area, but little explored, which is why its development is most often intuitive. Let's see how Marketing Mix P can influence the development of your online business! Try it for free What is Marketing mix Job Function Email List from scratch? The marketing mix is ​​a classic model, according to which a company's promotion is built based on the type of activity and the goal of further development. This model first appeared in the article The Marketing Mix Concept published by Neil Borden in. The described concept systematized and collected all the elements into one method, which allowed to increase the effectiveness of the sale of goods of the then companies.



The P concept was created by E. Jerome McCarthy and consisted of four elements product product place place promotion promotion Price price Marketing P innovation on the market? Marketing is a flexible science that must constantly adapt to changes in the market. Over the past decades, online advertising has developed at a rapid pace due to the huge competition and high demand for it. For this reason, the marketing mix concept had to change a bit. There are many variants of it P, P strategies, C in other words, P in the eyes of the consumer , P, and one of the latest is P marketing.