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While some risk-reduction measures may seem like common sense to some of your employees, especially those in leadership, it's a good idea to have all employees in your company (and even contractors, if possible) take a course or complete a company knowledge check The organization’s policies around social media, the press, and speaking out about it. In other words, your employees should take compliance training courses.
The more transparent you are with your team about what you're asking for and why, the better you'll be able to Phone Number List manage reputational risk. Use social listening tools. Keeping an eye on what's happening on the streets is another way to prevent potential risks or diffuse those that start to gain traction online. Tools most commonly used for social media, like , are great for spotting conversations that may reflect poorly on your brand. But you also need to have a plan to address these issues. It is unwise to engage in a conversation with an unhappy customer and prove them wrong or explain yourself. Instead, consider using these smart ways to handle dissatisfied customers and turn them into brand advocates. Invest in public relations. Finally, when you have exhausted all these efforts and still find your company in trouble with the public, it's time to take remedial action.
Public relations and marketing are the best ways to get your brand back in the good graces of customers, employees, and other stakeholders who may have lost interest due to recent changes in your reputation. Public relations is not about crafting a favorable narrative for your organization, but rather making a sincere effort to meet with stakeholders and make the best decisions using the most accurate information available at the time. Start developing an aggressive PR strategy with this comprehensive guide.
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